More often than not the middle class or the elite in developing societies have started to shun politics as the only space left for 'speaking out' involves violent street protests or self inflicted torture(satyagraha: also recognized by state actors as an act of war against them) The full power of the state/entrenched interests is out to crush the legitimate voice of people against mis-governance or autocratic behavior of the governments in power.
In India marketers from big media houses and these days even consumer goods industry have exploited this sullen disquiet of relatively well-off and educated middle class against the present political system. The present political system of lack of state funding for elections and relatively little pay for politicians ensures that only the crooked-corrupted or the very rich are able to afford to run for elections. Lack of honest popular leaders ensures that political space is occupied by politicians with vested interests in robbing others for their votebanks. Politicians are seen to divide the small pie as it exists today quite arbitrarily on linguistic/caste basis amongst their votebanks or to the highest renter(forcible land acquisition from property owners mostly farmers to favor the industrialists/businesses of their choice).
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